Naomi McKenna // Strategic Intelligence Dossier

Naomi McKenna

Michael Curtis Media

www.michaelcurtismedia.com

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Personalized Video Briefing Coming Soon

// PERSONALIZED BRIEFING // PREPARED EXCLUSIVELY FOR Naomi //

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Subject Profile

Core Expertise: Naomi McKenna specializes in partnership brokering and joint venture management with over 12 years of experience. She leads Michael Curtis Media's JV Division, handling everything from deal structuring to JV manager training, stage booking, and podcast placements for established thought leaders in personal development and wellness.

Primary Challenge: Employee scaling and infrastructure development as the agency expands. With a growing client base of high-level entrepreneurs and coaches, the operational backbone needs strengthening to support increased volume without sacrificing the personalized relationship-building approach that drives their success.

Mission: To provide tools, strategies, and support that enable entrepreneurs, coaches, and industry leaders to make lasting impact and achieve unparalleled growth through strategic partnerships and marketing initiatives.

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Competitive Intelligence

Competitor	Their Strength	Your Edge
Large PR Agencies	Extensive media networks and corporate connections	Deep personal relationships in entrepreneur/coach space with 12+ years partnership expertise
Facebook/Meta Business	Massive reach and sophisticated ad targeting capabilities	Authentic relationship-driven approach vs. algorithm-dependent strategies
Marketing Automation Platforms	Scale and systematic processes for client management	Personal touch in JV brokering, but need stronger infrastructure to compete on volume

Key Finding: Your relationship-first approach to partnership brokering is a significant differentiator, but competitors with stronger operational infrastructure are capturing deals that require faster turnaround times.

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AI Visibility Assessment

ChatGPT Knowledge

15%

Perplexity Citations

Google AI Overview

12%

Critical Gap: Your 12+ years of partnership expertise and successful JV launches are virtually invisible to AI systems. When prospects ask AI about JV partnership specialists, your proven track record isn't surfacing, potentially costing you qualified leads.

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Hidden Multipliers

JV Success Database Monetization

Your 12 years of partnership data contains goldmine patterns. Create a proprietary JV success predictor tool that clients pay premium for, positioning you as the data-driven partnership authority.

Van Life Content Leverage

Your van life travels with Shenzi create authentic content opportunities. Document partnership meetings and business insights from the road to build a unique personal brand that differentiates from desk-bound competitors.

JV Manager Certification Program

You train JV managers but could scale this into a certification program. License your methodology to other agencies while creating recurring revenue that doesn't require your direct involvement in every deal.

Partnership Velocity Optimization

Your infrastructure challenge is actually a speed advantage opportunity. Build systems that cut JV deal closure time from industry standard 90 days to 30 days, commanding premium fees for rapid partnership execution.

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Recommended AI Workforce

Based on Naomi's stated challenges and business model, here is what an OSCortex deployment would look like:

Scout

Lead Intelligence Specialist

Monitors partnership opportunities across your target industries, identifying potential JV candidates before competitors discover them. Tracks when established thought leaders show partnership readiness signals like launching new programs or expanding into new markets.

Pipeline

Automated Follow-up Coordinator

Handles your JV deal nurturing sequences automatically, maintaining relationships with potential partners and following up on partnership proposals. Frees you from manual follow-up tasks while ensuring no deals slip through cracks during your van life travels.

Sentinel

Infrastructure Monitoring Agent

Addresses your scaling challenge by monitoring your business systems and alerting you to bottlenecks before they impact client delivery. Tracks team performance metrics and identifies exactly where to add infrastructure support for sustainable growth.

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